Anti-boycott
An anti-boycott, counter-boycott, or buycott is the excess buying of a particular brand or product in an attempt to counter a boycott of the same brand or product. Anti-boycott measures could also be in the form of laws and regulations adopted by a state to prohibit the act of boycott among its citizens.
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Anti-boycotts in the United States have been employed by organizations that criticize consumer activism, especially during periods when such movement—for a portion of the American public—was considered un-American. Once boycott was adopted by the labor movement as one of its tactics, opponents of that movement began organizing anti-boycott leagues in response. The usual reason for an anti-boycott is to discourage a company or entity from backing down on the decision that initially caused the boycott.
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Some anti-boycott measures are enforced by law. For example, anti-boycott provisions in the Export Administration Act of 1979 and Ribicoff Amendment to the Tax Reform Act of 1976 in the United States forbid US companies and their subsidiaries from complying with or supporting a foreign country's boycott of another country unless the US also approves of the boycott. Violations can cause the authorities to take firm measures. The Supreme Court of the United States ruled in NAACP v. Claiborne Hardware Co. that nonviolent boycotts and related activities are protected under the First Amendment to the United States Constitution. The Arab League's boycott of Israel has been the primary focus of these laws, though it applies to any "unsanctioned" foreign boycott. Beginning in 1989, the United States and several European organizations became active in internationalizing this anti-boycott effort, which led to the intensification of pressure on the European Community as well as Asian states to participate or act against the application of secondary boycotts in their countries.
