Amplifon

Imagem: Alwyn Ladell · BY-NC-ND · Openverse

Amplifon was founded in 1950 in Milan by Algernon Charles Holland, a former official of the British special forces, involved in the Italian Resistance movement. At the end of World War II, he started a company aimed at supporting those who experienced hearing loss due to the conflict, establishing a widespread local presence and building a solid relationship with hearing care professionals. In the 1960s and the 1970s, Amplifon opened stores in every region of Italy, becoming the market leader in the supply, sales, and fitting of hearing aids. In 1971, the Amplifon Centre for Research and Studies (CRS) was founded: an independent organisation aimed at spreading knowledge in the audiological and otological fields, through resources and research. During the 90s, Amplifon began tailoring the services to the client, rolling out the first digital hearing aids in Italy in 1996. In this period, the company gained a market share of over 40%.

Imagem: Kake . · BY-NC-SA · Openverse

Amplifon has a 13% global market share, and is present in 26 countries, in the geographic areas of EMEA, the Americas, and APAC. The company operates through a network of about 5,480 direct points of sale, 3,310 shop-in-shops and corners and 1,210 shops in franchising. The business is primarily focused on the sale and fitting of hearing aids.